Social media in working-class areas: Informative and fragmented electoral uses

Using an exit poll, this article analyzes how voters in a working-class area, the city of Roubaix (France), used social media during the 2022 presidential campaign. We identify six groups of voters based on their online activities and highlight three types of inequality in online political participation: The first differentiates between those who are politically active online and those who are not; the second between those who produce political content on dedicated platforms and those who merely consume it on generalist platforms; and the third between those who use semi-closed platforms and those who use open platforms.